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There are many ways to promote your business on line, once you get the site optimized with great keywords, get the design right and do the basic on and off site SEO. Three ways which I have used to help with my web site promotion optimisation in the last 6 months are writing articles, using eBooks to sell the site and established on line stores.

The process of maintaining your visibility of your web site on line is an ongoing process and it is important to diversify the places where you can be found on line. The following options are just three ways I have used to help with my website promotion optimisation strategies.

1. Articles – writing articles is the basis for any strategy using internet marketing for an on line business. The articles need to contain fresh content, they need to be posted regularly and the content needs to be interesting to attract more traffic to your website. The articles can be posted on your website / blog or used to gain back link traffic by posting on specialist article sites like eZine Articles, Article Base or others or they can be posted as guest blogs on other high ranking sites. (more…)

In the last 3 articles I have talked about getting a domain name, setting up hosting, setting up the design of your website with WordPress themes and of setting up the website to be attractive to customers and also to apply web site promotion optimization strategies.

Web site promotion optimization strategies include both onsite optimization and off site optimization strategies.

Onsite optimization strategies are based around things like keywords, domain names, page titles, meta tags and great content. (more…)

In my previous articles I have covered the basics of getting a website setup for a business and how to then set up a theme using WordPress.

Now you have the basics of your website set up, the next thing that needs to happen is for the site to be designed and set up to attract customers and have a plan to do the internet marketing for online business.

This was the prime reason you put the website up to start with – it was to attract new paying customers. This is what internet marketing of your on line business is all about. (more…)

My previous article outlined the three basic ingredients for setting up your own website, namely getting a domain name, setting up your web hosting and finally setting up your website design with wordpress.

Now you have your website set up what are your website design and theme options?

As mentioned previously there are literally thousands of web themes and styles which can be uploaded to your word press site. They vary in colour, number of columns and style.

You can find many at www.wordpress.org , you can try the Socrates WordPress Design System or you could try to use a theme from someone like Elegant Themes for more advanced styles. Some of the web themes we have set up on wordpress include the following: (more…)

Creating your first website can appear a daunting and expensive process for most people who have not done it before, however with all the advances in technology it is now simpler than ever to create your own website for minimal cost.

If you are in Business, then it is essential that you have even the simplest website so your customers can find you. The days of people looking for you in the yellow pages is coming to an end. Most people use Google or similar search engines to find businesses and I use it to continually promote my website, even when I sleep!

For many businesses a one page website is a great starting point and very achievable.
So what do you need to have a website? (more…)

With the exponential growth in the number of internet users, it has been important for any business to establish an online presence and web site promotion strategy.

For the last 10 years or so, many successful businesses have used static websites (coined Web 1.0) with organic marketing methods like SEO and paid marketing methods like PPC to expand their businesses.

Internet Marketing has shifted significantly in the last couple of years and now the use of Social Media Platforms combined with dynamic websites which talk directly to, and connect with your customers are becoming the norm. (These websites have been coined Web 2.0). They use web site promotion optimization to enhance their marketing. (more…)

Feng Shui principals have been applied for thousands of years. News reports and personal experiences have shown that the practical application of the principles has changed the fortunes of people who apply it to their homes and businesses. Feng Shui literally means wind and water. It signifies the flow of Chi within any premises.

Some Feng Shui Tips for Your Office include:-

• Remove the Clutter. Always keep your office clean by getting rid of things that are no long in use and replace them with new useful ones. Arrange your desk in an orderly manner. Files and office papers should be placed on the left side of the table to be protected by the mighty “dragon” and to bring some luck. If being place at the right side, the “tiger” might be irritated and will distract your concentration.

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So you want to be a successful Internet marketer and are wondering where to start or maybe what to do next.

Connect with the internet community with a blog that creates your brand name. The blog can carry regular articles and not be found or you can find your own special niche and promote that area.

It might be about finding keywords with market samurai, face book fan pages, growing twitter followers or instructional videos. What ever it is become a specialist in that area and promote your unique selling position.

What is needed is customer oriented internet marketers who go the extra mile. Take time to build relationships and respond personally emails rather than using standard replies so prevalent at twitter. Make an impression
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When starting any kind of business, there several factors that a new business owner needs to consider. I have touched on business plans, motivation and some business knowledge in previous articles.

However for some businesses which retail products or are food oriented, one of the most important things that we need to consider in setting up a business is the Location. Business location plays a vital role in any business success. (more…)

So you have taken the decision and want to become your own boss? No matter what business you are going into building home renovations, setting up as an internet marketing consultant, a retailer or a coffee shop, it comes down to 2 really simple things you need.

You need to have the drive and persistence to cope with the ups and downs of any business or simply “the motivation” and you to possess some basic business knowledge on how to set up and manage the business. (more…)