There are many ways to promote your business on line, once you get the site optimized with great keywords, get the design right and do the basic on and off site SEO. Three ways which I have used to help with my web site promotion optimisation in the last 6 months are writing articles, using eBooks to sell the site and established on line stores.

The process of maintaining your visibility of your web site on line is an ongoing process and it is important to diversify the places where you can be found on line. The following options are just three ways I have used to help with my website promotion optimisation strategies.

1. Articles – writing articles is the basis for any strategy using internet marketing for an on line business. The articles need to contain fresh content, they need to be posted regularly and the content needs to be interesting to attract more traffic to your website. The articles can be posted on your website / blog or used to gain back link traffic by posting on specialist article sites like eZine Articles, Article Base or others or they can be posted as guest blogs on other high ranking sites.

2. eBooks Resale – the web is full of potential eBook opportunities which can help promote you, your business and your web site of blog. One quick way to create your own eBook is to buy the eBook resale rights to a book and then modify the title words, sales page and others and immediately create you own eBook to promote. I have recently completed my first ebook and it is now also listed at clickbank.

3. On – Line Stores – If you have products for sale it can be an advantage to list your products on some of the large on line stores like eBay, Etsy (check out the Purestuf Natural Skincare store) or Craig’s List. These sites have very high rankings in the search engines, have large volumes of traffic and allow you to easily gain access to that traffic for relatively small fees.

These three options provide you with an ability to improve your internet online marketing and advertising of your business in simple cost effective ways.

George Birdsall is a visionary business leader who provides consulting services in the area of social media and general business advice. He has been in business for over 35 years and has been using web site promotion optimization strategies for his wife’s skincare business www.purestuf.com.au for the last 12 months with outstanding success and also for his renovation plan blog www.therenovationplan.com in recent months. Email him at george@georgebirdsall.com to find out how he can help you with practical advice to grow your business.

In the last 3 articles I have talked about getting a domain name, setting up hosting, setting up the design of your website with WordPress themes and of setting up the website to be attractive to customers and also to apply web site promotion optimization strategies.

Web site promotion optimization strategies include both onsite optimization and off site optimization strategies.

Onsite optimization strategies are based around things like keywords, domain names, page titles, meta tags and great content.

Off site strategies include article submissions, back linking, email collection with opt in boxes and follow up email marketing and sometimes using internet online marketing advertising business.

One way of the best onsite strategies is to get the keywords in line with the least competitive and most searched keyword phrases. These keyword phrases can be found on any subject using the free Google keyword tool or with programs like Market Samurai which takes science of keywords to a whole new level. Market Samurai gives you the latest keyword information on searches, SEO competition, Title competition and much more to help with your website promotion optimization strategy.

If you get your keywords right, search engines like Google will find your site more easily and you will gain a higher position in their pages and page ranking system. This will certainly help your website promotion optimization strategy.

While all the on site and off site optimization strategies are important from my experience it would appear that getting your Keywords optimized for your website is probably the most important part of your SEO strategy and can make a big difference to your websites ranking in Google and other search engines.

George Birdsall is a visionary business leader who provides consulting services in the area of social media and general business advice. He has been in business for over 35 years and has been applying internet marketing for online business to his wife’s skincare business www.purestuf.com.au for the last 12 months with outstanding success. Email him at george@georgebirdsall.com to find out how he can help you with practical advice to grow your business.

In my previous articles I have covered the basics of getting a website setup for a business and how to then set up a theme using WordPress.

Now you have the basics of your website set up, the next thing that needs to happen is for the site to be designed and set up to attract customers and have a plan to do the internet marketing for online business.

This was the prime reason you put the website up to start with – it was to attract new paying customers. This is what internet marketing of your on line business is all about.

Internet marketing of online business changes the traditional approach to how businesses attract customers and sales. Traditionally sales had to be closed face to face which is very costly and time consuming. With a website and an effective website you can make sales 24 hours a day and 7 days a week to anyone anywhere in the world, not just at a physical location.

Remember you understand your business whether it is based on a physical location or it is on line. Trust your instincts about what needs to be on your website and balance that with the advice from your web designer. However they are web designers not owners of your business and you need to take ownership of the design layout and information on the site. Yes listen to their technical advice; however do not be intimidated by this new media.

The 2 key Ingredients to the Internet marketing for online business are:

1. You need a website that works for you and your customers. Your customers will want a website which connects the personality of your business and more often than not your own personality. More and more websites are being designed around the personality of the owner and their ability to connect with their customers on the home page of their website.

2. From a technical point of view you need to rank well in the main search engines like Google so that your customers can find you and the site needs to be set up with all the search engine optimisation. This is the other key to your internet marketing online business strategy and can be set up from the beginning and then just continually fine tuned.

So the two key ingredients to getting your internet marketing for online business strategy is to have a website which talks to your customers and is found by the search engines.

George Birdsall is a visionary business leader who provides consulting services in the area of social media and general business advice. He has been in business for over 35 years and has been applying internet marketing for online business to his wife’s skincare business www.purestuf.com.au for the last 12 months with outstanding success. Email him george@georgebirdsall.com to find out how he can help you with practical advice to grow your business.

My previous article outlined the three basic ingredients for setting up your own website, namely getting a domain name, setting up your web hosting and finally setting up your website design with wordpress.

Now you have your website set up what are your website design and theme options?

As mentioned previously there are literally thousands of web themes and styles which can be uploaded to your word press site. They vary in colour, number of columns and style.

You can find many at www.wordpress.org , you can try the Socrates WordPress Design System or you could try to use a theme from someone like Elegant Themes for more advanced styles. Some of the web themes we have set up on wordpress include the following:

www.purestuf.cn ( One page basic wordpress theme)

www.therenovationplan.com ( multi page wordpress blog based on infinity theme)

www.waterwood.com.au ( elegant themes wordpress website)

As you can see there is a wide variety of themes to set up for your business. The beauty of word press is that you can change your theme and structure at any time your want, as you have access to what is called the content management system. You have complete control as to how simple or complex your website design needs to be.

WordPress allows you to set up a blog page and as many fixed pages as you like. The blog page is usually the first page and then there are fixed web pages.

Assuming you want a very simple one page design then choose a simple theme and just set up your web page by following the tutorials at word press.

For your simple one page website the page just needs to include a banner with your business name and then in the text area below the banner write a few words which describe your business. Also write down all the information on how a customer can find you. You can also add a photo or image to the site like we have done with www.purestuf.cn above.

Web designs like this are usually uncluttered and the main focus of the site is to communicate what your business does and where it is located.

If you find you do not have the time or inclination to set up your own website we have a great team of young enthusiastic web creators working for us at Getting Your Business on the Web, who can get you set up with your very own website quickly and efficiently. Email me at george@georgebirdsall.com to find out how we help businesses set up on line and how we continue to promote my website.

Being on aware of your unique business skills may be the easiest way to improve your chances of business success. This means you have to do something to different to grow your business. So, how to be unique and make it so that your possible customers ONLY think of your business, item or support when they’re contemplating making a purchase. That way you get their business, rather than they purchase somewhere else.

What this means is should you sell widgets, you would like your possible customers to only think with the widgets when they’re thinking of buying widgets. This truly is may be easy if your business is not in a competitive industry. But if you are in a competitive market you will need a point of difference or some added benefit to attract customers.

How can you make certain your possible clients ONLY think of you – and consequently only Buy from YOU – and not all those other companies? Solution: By totally understanding your business and its unique selling position and by win win joint ventures

(1) Finding a position within the category you are able to own. This will separate you from all with the other companies and will make you uniquely skilled within the eyes of your prospect to fill their require. This generally requires discovering a particular marketplace specialized niche you are capable to concentrate on, or discovering a particular item or service attribute or advantage, that is of value for your possible clients, that none of your competitors can claim or are currently promoting. This puts you inside a class of your personal and virtually eliminates the competition. No one does precisely what you do. Or within the really the way you do it.

(2) By finding complimentary businesses to create a joint venture What the heck is really a “joint venture?” It is really a competitor or complimentary business which you turn into a partner or perhaps a cooperator. Are there businesses or individuals with whom you are able to partner, using the concept of referring organization to each other? For instance, a wellness coach could joint venture with a weight watchers clinic or a health club or possibly a massage therapist.

All of those practitioners are promoting improved wellness and nicely becoming, but they can also be positioned as complementary services. Or, let’s say you’re a internet website designer and you select to focus primarily on functioning with small companies (a market niche). You are able to produce a partnership with an additional web web site designer who has made a decision to concentrate on large corporations. If you every agree to only think about on company that fits your identified specialized niche, and to refer company outside your specialized niche to the companion, you each win.

You can partner with other businesses in your exact organization in this manner, by identifying niches, by geographic area served, or by size or kind of customers served. And you can companion with companies in different groups that fill a comparable client require by agreeing to function together to help each and every other get customers.

There isn’t a organization out there that cannot effectively use one of these two techniques to significantly decrease their competition. So figure out which strategy fits your company best, and allow it to be a priority to be on top of competition this year!