Power of Promoting your Business with Social Media | Web Site Promotion Optimization

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Harness the Power of Promoting your Business with Social Media

2 July 2010 222 views

With the exponential growth in the number of internet users, it has been important for any business to establish an online presence and web site promotion strategy.

For the last 10 years or so, many successful businesses have used static websites (coined Web 1.0) with organic marketing methods like SEO and paid marketing methods like PPC to expand their businesses.

Internet Marketing has shifted significantly in the last couple of years and now the use of Social Media Platforms combined with dynamic websites which talk directly to, and connect with your customers are becoming the norm. (These websites have been coined Web 2.0). They use web site promotion optimization to enhance their marketing.

The use of Social Media Marketing is being used by large companies as part of the marketing strategies. Check out the You Tube Video on Socialnomics to understand the full impact. (Click here to see the video.)

Through the social media platforms like Facebook and Twitter, businesses are connecting with their customers, their staff and at times other business owners to grow their businesses.

To remain competitive and build trust and connection among your current and future customer’s, successful businesses will have social media campaigns and will use web site promotion optimization for their web 2.0 activities.

While you will need to add these web 2.0 marketing strategies to the way you market your business, you will still need to follow the basics of any marketing campaign when you use social media, it will just be using a new platform.

It will still be important to do your market research, establish your brand, connect with your customers, provide great customer service and have your own unique selling position which allows you to stand out in may market, however now you will need to adapt those strategies to the new media revolution known as social media and socialnomics.

George Birdsall is a visionary business leader who provides consulting services in the area of social media and general business advice. He has been in business for over 35 years and has been applying social media marketing techniques to his wife’s skincare business www.purestuf.com.au for the last 12 months with outstanding success. Call him at 61 2 9909 3023 to find out how he can help you with practical advice to grow your business.