Business plans are always different from one another and reflect the nature of the business owner,  their experience and their vision for their business.
They should be written in the business owners own unique style and not try to copy another business. You are in business to stand out from your competitors, not copy other businesses.
The common thread to all business plans is to  outline the five W’s: who, what, when, where, why.

They are a useful guideline which forces you as a business owner to …